About us

The XX Corporation is not an agency. The XX Corporation doesn’t do PR. It doesn’t do marketing.

For investors in and founders of technology and healthcare startups, the XX Corporation offers you an alternative to conventional PR and marketing agencies.

Starting from a journalistic mindset we help you tell more meaningful stories about your business and products.

  • Well-told stories are at the heart of selling.
  • Well-told stories make you and your company more appealing.
  • Well-told stories don’t sound like they have come straight from the mouth of a PR person or a marketeer.

The XX Corporation is allergic to buzzwords. We put together small, flexible teams focused on effectively telling your story. We help you tell the right story at the right time in the right medium.

A coherent story is broadcast through every action you take from product design through to customer service. This builds greater value for customers, partners and investors.

Facts may convince people but they don’t inspire them to act; to do that, you must wrap your vision in a story that stirs their very soul.

“80% of CEOs believe their products are differentiated
but only 8% of consumers agree”


Working with The XX Corporation means:

  • Lower costs
    Our business model means you don’t pay for fancy office and staff costs unrelated to your project
  • We put together teams of experienced professionals tailored to the demands of your project
  • You get the best people working on your project (not the office juniors)
  • Companies executing with well-crafted stories:
    • spend x3 less on media
    • create more social media buzz
    • achieve higher valuations

What we do

Live event editorial

We deliver content in both print and online form that is fresh, original and represents your voice and goals. Unlike some companies who lock down their content long before an event we ensure that printed materials can be produced just before, during and just after events.

At Dublin Web Summit 2013 we delivered 4,000 printed magazines under a custom-made brand, The Peak, which were written, designed and produced during the event. Our coverage also included live blogging, social media and video.

Engaging video and editorial

Our team includes experienced writers, directors and videographers. We produce video content that is highly-shareable, fun and engaging. Our video makers are always teamed with editorial writers and work closely with the client before a second of footage is captured.

At Dublin Web Summit 2013, Laura’s Rock Paper Scissors vs Tony Hawk video (watch it above) hit over 10,000 views in two days and was featured by numerous international and national publications. Similarly, with audio, our team has years of experience in producing podcasts for brands including Stuff Magazine and Q, broadcasting to thousands of subscribers.

Mary of The XX Corp's 'Peak' team at The Summit, Dublin, 2013, interviews Evernote's Phil Libin

Mary of The XX Corp’s ‘Peak’ team at
The Summit, Dublin, 2013
interviews Evernote’s Phil Libin



Rock, paper, scissors with Tony Hawk

Some of the things we do:

  • Messaging / lexicons
  • Industry studies
  • Positioning
  • Video scripts / shooting
  • Photography
  • Email communications
  • Website copy
  • Investor pitch and presentation crafting
  • Media training
  • App descriptions
  • Speeches and panel discussion guides
  • Agenda topic / discussion panels
  • Social media support (brand tone)
  • Pop-up editorial teams
  • Embedded “journalist in residence’

“Vision without execution is hallucination”
Thomas Edison

Social media

Achieving specific outcomes in social media can be challenging. Our team knows the best ways to develop and execute projects on Twitter, Facebook and a range of other social platforms. Our approach is to see the entire process as both a conversation and an important part of your overarching editorial and communications strategy.


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